By Megan Sayles,
AFRO Business Writer
To celebrate Black History Month, Macy’s on Feb. 1 will launch Black History. Black Brilliance., a month-long donation campaign in stores and online to support the United Negro College Fund (UNCF), which provides scholarships to African-American students and funding to historically Black colleges and universities (HBCUs).
The retail giant will also highlight Black-owned brands through its social purpose platform, Mission Every One, and organize online shopping events to encourage customers to buy Black.
“This Black History Month, we’re furthering Macy’s mission of building a brighter future with bold representation for our colleagues, customers and communities by spotlighting and celebrating the history, accomplishments and resilience of Black Americans throughout our stores and across our bands,” said Shawn Outler, chief diversity, equity and inclusion officer for Macy’s.
“Through Mission Every One, we work with our communities and UNCF to raise critical funding that will empower the next generation of leaders, enabling growth and leadership through HBCU educational opportunities.”
Throughout the month of February, customers have the opportunity to engage in a round-up campaign to support scholarships for students across the nation who plan to attend HBCUs and who are already enrolled in HBCUs.
Customers can donate online, or they can round-up their in-store purchases and contribute the extra change to fund Macy’s Brighter Futures Scholarship Fund.
As part of Black History. Black Business., several Black brands will be promoted in stores and online, including Harlem Candle Co., a luxury home fragrance line by Teri Johnson; OMA The Label, a jewelry brand by Neumi Anekhe; and Healthy Roots, a toy company created by Yelitsa Jean-Charles that teaches natural hair care with Black dolls.
The brands will also be featured during two virtual Macy’s Live shopping events on Feb. 8 and Feb. 17.
Since 2021, Macy’s has given nearly $2 million to benefit the mission of UNCF. Last spring, the department store also announced that Mission Every One would deploy $5 billion by 2025 to build a more equitable and sustainable future.
The initiative’s commitments included raising Macy’s minimum wage to $15 per hour, providing grant funding to advance human rights and social justice efforts, investing in underrepresented brands and designers, supporting scholarship for underrepresented youth in fashion and using more sustainable materials for Macy’s products.
Megan Sayles is a Report for America corps member.
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This article originally appeared in The Afro.