NNPA Media Services
Advertise with the Black Press of America
One buy reaches 230+ Black-owned newspapers and digital publications serving
communities in every major market in the country. Plan it, buy it, and track it
yourself — online, in minutes.
Minimum campaign $250. No contract, no agency required.
The BlackPressUSA Ad Platform
Everything below can now be purchased through one platform at
advertise.blackpressusa.app.
Pick your markets and dates, see what your budget actually delivers, build the ad,
pay, and watch it run.
- 01Plan
Choose markets, audience and dates. The planner tells you plainly when a budget is spread too thin.
- 02Build
Use the built-in ad designer — logo, headline, image, link — or upload your own artwork. No design fee.
- 03Launch
Pay by card and your campaign is trafficked across the network.
- 04Prove it
A daily report shows what ran, where it ran, and how many people saw it — plus a closing report publisher by publisher.
Why the Black Press
Trust you cannot buy elsewhere
Nearly 200 years of Black-owned, Black-edited journalism. Readers come to these titles for information they act on.
National scale, local credibility
235 regional and local media companies in print, online, newsletter, audio and social — bought together or market by market.
$1.3 trillion in buying power
African American consumer spending power, per Nielsen Media Research and NNPA research services.
Measured, not estimated
Delivery is counted from first-party server measurement. Anything we cannot verify is labeled as such — never guessed.
The audience
| Median age | 25–35 years |
|---|---|
| Married | 40% |
| Median household income | $35,500 – $45,000 |
| Total audience | 22 million per week |
| Readers per copy (print) | 5–6 |
| African American | 99% |
Source: NNPA national circulation/readership research and Nielsen Media Research.
Per-title digital figures for the publications in your plan are supplied with every proposal.
What you can buy
Digital display
Run-of-network and market-targeted banner advertising across member publisher websites and apps.
Sponsored content
Editorial-quality sponsored stories distributed across the member footprint, with permalinks as proof of placement.
Newsletters & email
Placements inside member email editions, priced against each title’s current verified subscriber counts.
Regional or national print buys and print supplements across member newspapers.
Video, audio & social
Pre-roll video, broadcast and podcast reads, and boosted social posts from trusted local accounts.
Event sponsorships
Build relationships with the leadership of the Black Press through NNPA conventions and special events.
Questions buyers ask
Do you design ads?
You can build a simple ad right in the platform — size, logo, headline, image and a link — at no extra charge. We don’t do full agency creative (concepting, photography, video production). Bring your own artwork or your own agency and we’ll run it.
What’s the minimum spend?
$250. But a minimum isn’t a budget that works: $250 spread across ten states reaches almost nobody twice. The planner tells you what an effective budget looks like for your markets and dates. For smaller budgets the answer is usually fewer markets, not less money.
What is a CPM?
The price for 1,000 views of your ad. A $10 CPM means $10 buys 1,000 views — the standard way ad space is priced.
Can I change my ad while it’s running?
Yes. Swap artwork, headline or link anytime; it goes live at the next update. Changes to markets, dates or budget are handled as a revision so delivery numbers stay accurate.
Do I get reporting?
Yes — your campaign page updates daily, and you receive a closing report showing delivery publisher by publisher.
Can I still work with a person instead?
Always. Contact the team below and we’ll plan the campaign with you at no charge.
Talk to us
For print and digital advertising, event sponsorships and other media placement opportunities:
Ron Burke
National Sales & Business Development
202-903-6003
rburke@nnpa.org
Norman Rich
Digital Media, Marketing & Strategy
Press release distribution
Paid/Sponsored Content Distribution
757-292-7513
normanrich@nnpa.org
Ready to reach Black America through the publishers who serve it?
