(Sacramento, Ca.) – Black-owned beauty and barber shops have partnered with Save Our Water to provide clients with water saving tips and resources to encourage conservation as a part of their daily lives. The initiative launched on September 30 and will continue through October 9 at locations in Sacramento, Fresno, Los Angeles, Riverside, San Bernardino, and San Diego.
“Partnering with trusted community members at places like beauty salons and barbershops will encourage more Californians to have conversations about their water use and implementing easy water saving practices,” said Margaret Mohr, Deputy Director of Communications for the California Department of Water Resources. “We appreciate all these businesses helping to get the word out to their customers because all our actions make a collective impact.”
The program distributes educational and promotional materials for local businesses to share. Participating salons and barbershops have branded capes, t-shirts, and travel-size toiletries for clients, as well as contest entry boxes for customers to enter a raffle to win $1,000 towards updating the winner’s garden with drought-tolerant plants.
“We are happy to partner with Save Our Water to help educate our community and create a local space to talk about water conservation,” said Steven Gray, owner of Cali Coast Barbershop. “We’re working to make sure everyone in our community feels empowered to make conserving a part of their daily routine.”
Beauty salons and barbershops have always been an integral part of communities by supporting business ownership, contributing to the local economy, and providing cultural connections and opportunities to talk, share and build long-lasting relationships. Now, these shops are joining the important movement of building water resilience for future generations.
Los Angeles participating shops and beauty stores include LaDifference Hair Salon, Kings & Queens Salon, Detour Hair Studio, Hair by Texture, The Shop at the Top Salon, In the Cut Barbershop, Textured Tech Beauty Supply Store, International Beauty Supply, Just Showin Off, Spa 313, Really Raw Hair and Glow and Flow Beauty Supply Store.
Save Our Water welcomes other business partners and encourages Californians to check with their local water agency to learn more about rebates and resources to help residents make water-smart updates inside and outside their home, including updating outdoor spaces with water-wise landscaping. For contact information and more water saving tips and resources, including drought tolerant landscaping ideas, visit SaveOurWater.com.
