Alabama A&M University debuted a new institutional commercial – the first of a national TV campaign – during Super Bowl LIX in several markets. The 30-second spot highlights the vibrant student experience at AAMU in celebration of the University’s 150th anniversary. The ads feature people of AAMU – students, faculty, and staff – and are voiced by the 74th Miss Alabama A&M University, Faith Gatson.
The first commercial in the set opens with a bold image of The Hill before taking viewers on a colorful imersion into AAMU. Beyond Super Bowl Sunday, the commercials will be implemented across several marketing and promotional platforms, inside AAMU broadcasts, conferences, events, and more.
“This institutional ad is a reminder of the unique sense of place and possibility that defines AAMU,” said Aaron J Thompson, Alabama A&M’s assistant vice president of advancement and branding. “It provides a glimpse into life on The Hill and gives our community a galvanizing visual during this anniversary year.”
Additional 30-second and longer 90-second versions of the institutional ad will also fill a broad TV and digital strategy aimed at further amplifying the AAMU brand.
