By Megan Sayles
AFRO Business Writer
msayles@afro.com
Developer Alan Henderson stepped into content creating out of a passion for architecture and a desire to inspire people to transform their homes even if they’re on a budget.
In 2019, the Howard University alumnus purchased a home in Washington D.C., and the property became the catalyst for his content creation.
“The intent was to show people of color that they can improve their rental house or the house they own whether they have a ton of money or not,” said Henderson. “If you don’t have a lot of money, you can put sweat equity and elbow grease in, and you can transform your space into a place you love.”
Henderson became known on Snapchat for his “do-it-yourself” (DIY) videos, allowing people to learn by example. Throughout his renovation journey, viewers have seen Henderson strip his kitchen and dining room and remodel the space.
Now, the Mississippi native is advancing his content creation through Snapchat’s 523 program. Launched in 2021, this accelerator was created to support and showcase diverse creators who have historically been under-resourced. The aim is to help participants grow their businesses and audiences through Snapchat’s Discover feed, which displays curated content from creators, publishers and media outlets.
“Supporting small, minority-owned businesses and creators isn’t just about boosting the economy, it’s about leveling the playing field and breaking down barriers,” said Kyle Leverett, global editorial and 523 program lead for Snapchat. “The 523 program is all about empowering entrepreneurs to follow their own path and innovate with the support they need. By providing essential tools and a strong network, we’re not just celebrating diversity—we’re making sure those diverse voices and talents have the chance to shine and drive real impact.”
Henderson is one of 15 creators in the 2024 cohort. As part of the program, he is set to receive $120,000 throughout the year, as well as resources, education and one-on-one mentoring to enhance and monetize his content on Snapchat.
When Henderson discovered he was chosen for the accelerator, he was in disbelief.
“I was absolutely floored because I knew that the creator space is extremely competitive and a company, like Snapchat, would not invest in an individual who they didn’t believe in,” said Henderson. “I was shocked that they had enough faith in me to afford me the opportunity to be in the program. It was completely life-changing for me honestly.”
The funding from Snapchat has eased the burden of material costs for Henderson’s renovations, enabling him to take on more projects. He has also been able to hire an assistant to help him with carpentry work.
The boost in exposure on the social media platform gives him the chance to forge brand partnerships. Since joining 523, Henderson’s following is up 80 percent. He plans to use Snapchat to spotlight his client projects in real time, while expanding his portfolio of properties for future renovations.
“I believe that Snapchat is progressive in their thinking for doing this because a lot of the creativity we experience in pop culture and the consumer world is driven by diversity,” said Henderson. “I don’t think one group or one type of person is setting the tone for what’s popular or well-received. We all love, like and engage in different ways.”
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