The Heisman Trophy ceremony held over the weekend wasn’t just a triumph for LSU quarterback Jayden Daniels. It was also the latest high-profile showcase for a men’s clothier from Alabama.
The sharp suit Daniels wore to the Saturday night ceremony was the work of Pearce Bespoke, a company founded in Baton Rouge by Nathan Pearce, who’s originally from Alabaster. The stylish three-piece was a mix of classic elements with a little hidden flash: According to www.lsureveille.com, the lining of the coat was patterned with an image of Daniels “hitting the Heisman pose against Florida.” (Daniels showed off the liner in a photo shared on Twitter by LSU Football.)
The site takes a deep dive into Daniels’ fashion choices, and how they were implemented by Pearce. According to www.lsureveille.com, “Pearce works with athletes and coaches throughout LSU athletics along with politicians, professional athletes and other high-profile clients.”
“What’s so cool about it is a Baton Rouge company is the company that was selected to do his fittings and it just shows how much he’s loved his clothes throughout the season,” Pearce says in the www.lsureveille.com story. “We’re honored for him to pick us and for him to be rocking the clothes.”
“We took a very old school style and we made it in a very modern fit,” Pearce told the site, mentioning details such as monogramming, hand-picked stitching and handmade buttonholes.
After Daniels’ win, Pearce posted on Instagram: “Brought It Home. And looked damn good doing it.”
Pearce Bespoke is an unconventional business that Pearce is working to franchise. He has described it as “a modernized traveling tailor service with no inventory [and] no retail store, everything is made one piece at a time.”
In a video of a presentation at a franchise business convention, Pearce gives a quick rundown of his unconventional path through the business world: He started a T-shirt company as he finished college, and that led to co-ownership of a manufacturing operation in Mississippi. Frustrated by missed opportunities, he launched Pearce Bespoke as a concept he could develop as he saw fit, including franchising opportunities.
“Our whole thing is, when you put on a perfectly fitted suit, you feel like a million bucks,” he says in that presentation. “I tell my [franchise] candidates the only thing that feels better than putting on a perfectly tailored suit is being the guy that made it.”
Daniels might argue that hoisting the Heisman while wearing your perfectly tailored suit feels pretty good too.
The company lists about 20 markets that it serves or will soon serve, including Jacksonville, Fla.; Las Vegas; Nashville; and Palm Beach, Fla. For more on Pearce Bespoke, visit pearcebespoke.com.
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