Last year, Alabama A&M University started a student-run social media content internship program. Today, the University has earned national recognition and enjoys skyrocketing audience growth and engagement. With a student-centered approach that celebrates the history and culture of the campus, “Crew 75” is helping to transform the AAMU brand and making The Hill a must follow HBCU.
When Assistant Vice President for Advancement and Branding Aaron Thompson arrived on campus in 2023, one of his first goals was to establish a student creative group to make Alabama A&M competitive in a crowded digital marketplace. Thompson says social media and digital advertising are ground zero for multiple aspects of the University’s advancement priorities.
“Presenting Alabama A&M as a destination University and an institution of choice begins with showcasing its unique qualities in an authentic way,” said Thompson. “Building a relevant digital brand requires constant, quality, engaging content across all platforms – traditional and emerging – where our story can be told in a powerful way. To do this, you must have people power.”
