JOURNALISTS AND BLOGGERS TAKE A “JOURNEY INTO SOUND” IN THE 2016 CHEVROLET MALIBU HYBRID
By Brandi Montgomery (NNPA/DTU Fellow, The Atlanta Voice)
Cars signify individualism and mobility, while music provides the thrill, expression and tone. So what happens when Chevrolet links with Revolt TV? A lucky few journalists and bloggers take a “Journey Into Sound.”
Music can change your mood and can help you start your day. It can calm drivers in traffic and prevent road rages. It can cease boredom during a road trip. Typically one’s music selection varies. The listener chooses songs based not only on their lyrical meaning, but also because of the emotional response they illicit.
Chevrolet selected a small group of media professionals to test drive the 2016 Chevrolet Malibu on a road trip down the Pacific Coast Highway to the luxurious Malibu Beach Inn. Later the group participated in a panel discussion about the music business and the impact of social media on artist development and promotion.
The next day, Chevrolet introduced the reporters and media influencers to more of the Malibu’s music-themed, technological features. The new Malibu supports both Apple CarPlay and Android Auto and it also offers Bluetooth connectivity for easy access to playlists that are already in your phone. The car comes equipped with the Pandora app, an Internet radio service that plays music selections of a certain genre based on the user’s preferences.
Chevy Malibu allows passengers to connect up to seven devices to the built-in 4G LTE Wi-Fi network.
The media contingent then traveled to Los Angeles, Calif., for a live concert at Revolt TV studios featuring the jazz-fusion sounds of Terrace Martin.
This was the type of experience where you can easily lose your self in the music. Music and the new 2016 Chevy Malibu Hybrid make discovering new roads easier and a lot more fun.
