Alabama A&M Sees 45 Percent Increase in Apparel Sales
Alabama A&M University experienced a 45 percent increase in revenue from licensed apparel this year. The addition of several new vendors and the streamlining of processes with the University’s licensing partner, the Collegiate Licensing Company (CLC), have helped bring more AAMU merchandise to the market for Bulldogs everywhere.
Retail sales of AAMU-branded apparel have spiked across the board with Sam’s Club (328%), Nike (96%), Kohl’s (80%), Amazon (64%), Belk (58%), and several others reporting gains. Sales of non-apparel goods are also up, producing an overall 28 percent increase in total sales for the AAMU licensing program this fiscal year.
“Rising enrollment and athletics success are traditional factors in driving licensing revenue,” said Assistant Vice President Aaron Thompson. “But, nothing beats brand affinity and loyalty to official vendors. Great partnerships with our licensees generate direct support to the University.”
More Alabama A&M gear will become available soon as the University finalizes several new agreements, but officials say that growth will come with a push to end unlicensed reproduction of AAMU marks and trademarks.
The Collegiate Licensing Company (CLC), connects the University to a wide variety of product manufacturers and service providers. All items embellished with University marks to include the name, Alabama A&M University, the AAMU interlock and Bulldog, whether for resale or internal consumption are subject to licensing guidelines. Thompson says unauthorized use of University marks and brand elements will not go unnoticed or unchecked.
A current list of all authorized Alabama A&M University licensees is available here:
www.aamu.edu/licensedvendors
Patronizing licensed vendors:
• Requires producers to adhere to AAMU’s trademark and color standards
• Protects the reputation of AAMU and its identifying marks
• Provides additional revenue for the University
• Supports the AAMU brand and students
The University invites all vendors interested in selling AAMU-branded merchandise to do so the right way. To become an official licensed vendor of Alabama A&M University, visit: www.clc.com/home/get-licensed
