Ad Specifications and General Guidelines

Submitting Flash:All Flash files must contain a blank clickTag command and linking URLs should be listed separately. See Flash Ad Unit Click Tag notes below for info

Turnaround times:2-3 business days for Standard Media, 5 business days for Rich Media

  • Ads are served via Javascript Ad calls, not iframes
  • All ad units must launch a new browser window when clicked on
  • All floating ad units must have a clearly recognizable close button
  • All rich media ads must have an alternate GIF/JPEG versions of creative
  • Audio must be user initiated with a clearly recognizable on/off button
  • All ads must clearly be identified as ‘Advertisement’
  • AdButler and DFP are used to serve all National Newspaper Publishers Association Digital Site Ad Units and Newsletter placements
  • No PSA ads are allowed

National Newspaper Publishers Association Digital reserves the right to terminate any campaign upon our discretion

  • Lead time:Three business days for standard creative. See notes within the Ad Unit Specifications below.
  • Out of Banner Ad Units:Creative that ”floats” across the screen and then recedes into an existing ad unit space–must have a visible close button so that user can stop the floating portion of the ad from continuing. Animation time for the floating portion of the creative must not exceed: 10 sec. 30K file size max on initial download; up to 200K can be streamed after.
  • CND Collections: No rich media ads are allowed in collection buys. (examples: expanding, floating, in banner video).

Third Party Ads:

We accept rich media ad units from the following vendors:

  • AdShadow
  • Atlas
  • Bluestreak
  • Doubleclick
  • Eyeblaster
  • Eyewonder
  • Falk
  • Klipmart
  • MediaPlex
  • Pointroll
  • TruEffect

For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or GIF/JPEG with click thru for all HTML newsletter placements.

Third Party Rich Media

We accept rich media ad units from the following vendors:

  • Bluestreak
  • Falk/Commflash
  • Eyeblaster
  • Eyewonder
  • Klipmart
  • Motif (Only when served via DFA)
  • PointRoll
  • United Virtualities
  • TruEffect
  • Unicast/Viewpoint

Flash Ad Units

Leaderboard:

  • Dimensions – 728×90
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 728×500
  • Rich Media Panels – (4) panels, 60K max per panel
  • Expansion Initiation – User Initiated – Click; Click or Mouse off to close
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – Yes
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Box:

  • Dimensions – 300×250
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 550×250
  • Rich Media Panels – (4) panels, 60K max per panel
  • Expansion Initiation – User Initiated – Click; Click or Mouse off to close
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – Yes
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Half Page:

  • Dimensions – 300×600
  • File Type – GIF/JPEG/Flash
  • File size max – 50k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – No Additional Information – No expandable. 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times.

Homepage Marquee:

  • Dimensions – 200×82 and 400×82
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Lead Time – 5 Business Days
  • Geo-Targeting – No Additional Information – No Animation, No exclusive use of NNPA black and white logo colors in the ad units

Blog Advertorial:

  • Dimensions – 620×580
  • File Type – Image (optional): max height of 300
  • File size max – 30k
  • Lead Time – 5 Business Days
  • Additional Information – Headline: 40 word max / Copy: 100 word max / Browser font size set by the user: default setting / CN Production will combine assets received to create this unit

Product Reviews:

  • Dimensions – 680×50
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Lead Time – 3 Business Days

Pre-roll/Video

  • YouTube:
  • Dimensions – 300×250
  • File size max – 50k
  • Animation Length – 15 secs.
  • Lead Time – 5 Business Days
  • Geo-Targeting – Yes, Localized Countries, list available on Youtube.com by clicking on WorldWide link next to the YouTube logo
  • Additional Information – Please see additional YouTube notes, above. $10,000 minimum – can be 3rd party served, but no tracking pixels are permitted – YouTube contact is Phoebe McDowell [pmcdowell@youtube.com]. Please see additional YouTube notes.

YouTube:

  • Dimensions – Overlay
  • File size max – 100k
  • Max Loops – 1
  • Animation Length – 10 secs.
  • Lead Time – 5 Business Days
  • Geo-Targeting – Yes, Localized Countries, list available on Youtube.com by clicking on WorldWide link next to the YouTube logo
  • Additional Information – Please see additional YouTube notes, above. $10,000 minimum – can be 3rd party served, but no tracking pixels are permitted. Please see additional YouTube notes.

Video Pre-Roll:

  • Dimensions – 480×360 (4:3 Full Screen) or 480×270 (16:9 Widescreen)
  • File Type – .FLV or .MOV
  • Max Loops – 30fps
  • Animation Length – 15 secs.
  • Rich Media File Size – 2.5MB
  • Lead Time – 5 Business Days
  • Tag Type – 1×1 and click tags
  • Geo-Targeting – No Additional Information – No Companion Units. Preferred file format is FLV/MOV, VAST Compliant

Video Pre-Roll Package:

  • Dimensions – Video / 728×90 and 300×250
  • File Type – Video: .FLV or .MOV
  • File size max – 30k gif Only
  • Max Loops – 30fps
  • Animation Length – 15 secs.
  • Rich Media File Size – 2.5MB
  • Lead Time – 5 Business Days
  • Geo-Targeting – No Additional Information – With Companion Units. Preferred file format is FLV/MOV

Rich Media

Interstitial:

  • Dimensions – 640×480
  • File Type – GIF/JPEG/Flash
  • Animation Length – 10 secs.
  • Rich Media Accepted – Super Rich Media
  • Rich Media File Size – 100K Initial; up to 200K can be streamed after; 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – Close button must be visible at all times, creative must time out after
  • 10 secs. Freq. Cap – 1 Impression Per Unique User Per 7 Day Period

Homepage Takeover Interstitial:

  • Dimensions – 640×480
  • File Type – GIF/JPEG/Flash
  • Animation Length – 10 secs.
  • Rich Media Accepted – Super Rich Media
  • Rich Media File Size – 100K Initial; up to 200K can be streamed after; 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – Close button must be visible at all times, creative must time out after
  • 10 secs. Freq. Cap – 1 Impression Per Unique User Per 7 Day Period, This is a Full Page
  • Interstitial and must use the NNPA “Advertisement” template

Premium Homepage Expandable Banner:

  • Dimensions – 1000×90
  • File Type – GIF/JPEG/Flash
  • File size max – 50k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 1000×350
  • Expansion Initiation – User-Initiated – CLICK TO EXPAND, after initial autoexpand.
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 5 Business Days
  • Geo-Targeting – No
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

JPG or static GIF

Sponsor Logo:

  • Dimensions – 88×31
  • File Type – GIF/JPEG
  • File size max – 10k
  • Lead Time – 3 Business Days
  • Geo-Targeting – Yes
  • Additional Information – No Animation, No exclusive use of NNPA black and white logo colors in the ad units

RSS Ad Banner:

  • Dimensions – 300×250 or 468×60 or 468×120
  • File Type – GIF/JPEG
  • File size max – 15k
  • Lead Time – 3 Business Days
  • Geo-Targeting – Yes
  • Additional Information – No Animation

Newsletter:

  • Dimensions – 300×250
  • File Type – GIF/JPEG
  • File size max – 30k
  • Lead Time – 5 Business Days

Additional Information – Static Image Only , may provide 1×1 Tracking Pixels & Click Command