NNPA Media Services is the gateway to nearly 200 regional and local newspapers with more than 20.1 million readers per week.

The buying power of the African American community is over $1.1 trillion in 2014 and projected to grow to $1.3 trillion by 2017, according to Nielsen Media Research and NNPA research services.

2014 National Demographic Snapshot of the National Aggregation of NNPA African American (AA) Readers:

Source Data: NNPA national circulation/readership
African American: 99%
Median Age: 25-35 years
% Married: 40%
Median Income: $35,500.00 to $45,000.00
Total 2014 Audience: 20.1 million per week
Total AA 25-54 Audience: 19 million
Total AA 18-34 Audience: 12.8 million
Total AA 35-49 Audience: 14 million

Readers per Copy (Print): 5-6 readers per copy
Total AA 45-54 Audience: 8 million per week
% African American: 99%
Median Age: 25-35 years
% Married: 40%
Median Income: $35,500.00 to $45,000.00

Year Over Year Audience Growth:
2012: 18.5 million
2013: 19.6 million
2014: 20.1 million


Digital

Monthly Unique Visitors U.S. Only
Digital: 2 million per month
%Female/Male: 55% Female/ 45% Male
Monthly Page Views Visitors U.S. Only
Digital: 35 million per month

Followers by Social Platform:

Facebook: 12 million
Twitter: 15 million
Instagram: 10 million


NNPA Media Services will positively impact your entire marketing agenda and enhance promotional campaigns with the following added values:

  • Increase Sales & Retail Traffic
  • Build Brand Name Equity
  • Increase Product Awareness
  • Expand Market Share
  • Increase Market Penetration

Advertising Placement

We assist our advertisers with the planning & implementation of any marketing campaign targeting our readership and the African American Community. Utilizing NNPA Media Services is an efficient and effective way to reach a diversified target audience with customized advertising packages.

For more information on advertisement placement, please contact:
Dr. Benjamin F. Chavis, Jr.
President & CEO
(202) 588-8764 (office)
dr.bchavis@nnpa.org


Internet Advertising

Partner with the fastest growing network of Black community news and information portals. We offer several dynamic options from banner advertising to web/print partnerships to portal sections sponsorships.


Event Sponsorships

NNPA Media Services can help your company build stronger relationships with the leadership of the Black Press by becoming involved in NNPA conventions and special events.


If your upcoming marketing plans include a regional or national print advertising buy or a more hands on interactive approach to reach target audiences through promotional events or integrated messages on line.

For more information on Internet Advertising and Event Sponsorships, please contact:

Claudette Perry
Meetings and Events Manager
202-588-7348
jackiewillis@nnpa.org